Go back to the enewsletterSwitzerland Tourism has unveiled a campaign centred around the European country’s culinary offering, called Taste My Swiss City. Curated and compiled by local foodies, the self-guided culinary tours are offered in 11 Swiss cities and include up to 7 hand-picked restaurants, bars, bistros and cafes, linked by leisurely walks.The strategy behind the Taste My Swiss City campaign is simple, says Switzerland Tourism’s Director for Australia and New Zealand, Mark Wettstein.“We created special city experiences for visitors from a surprising perspective to help them “temporarily” become a part of Switzerland for a brief moment. The guests will discover the city through the eyes of a local. The quality of life, the Swiss lifestyle and the density of experiences in our boutique towns are the main focal points,” Wettstein told LATTE this week.The program will also help visitors gain a better understanding of the local ways of life, culture and the ongoing evolution of the cities.Switzerland Tourism enlisted a diverse mix of foodies coming from different walks of life and professions, including perfumery, watchmaking and photography. Their common attribute is a passion for food. And it’s “much more” than just a dine-around program, insists Wettstein.“The unusual menu comprises four to seven stops and the walking tour is not only a chance to explore the city away from the mainstream spots, but also to see a different side of the city’s food scene. The rather different view of the culinary landscape is thanks to the insiders, who will guide you through the city, virtually. Whether trendy, cultural or elegant, guests can choose a culinary expert to suit their tastes and be amazed by their great tips! It’d be quite unlikely for a visitor to discover that tucked-away pub, little bar or rooftop garden without the help of a local,” Wettstein explained.“With the selection of restaurants, the aim is to have the visitors experience something special at every single stop. For this reason, guests will not simply be served up something from the menu, but instead, a special little delicacy created just for this tour.“The dish will be big enough to satisfy, but not so much that you feel too full to enjoy the next stage of the tour, where the next restaurant and next course of this special urban surprise menu awaits. So with guests being served a tasting snack or drink at each stop, at the end of the tour, they will have consumed roughly the size of a tasting menu while discovering some unusual places around the city.”Taste My Swiss City tours are available in Basel, Bellinzona, Bern, La Chaux-de-Fonds, Lausanne, Locarno/Ascona, Lugano, Lucerne, Neuchâtel, Vevey/Montreux and Winterthur. To participate in one of the culinary tours, visitors need to book online and receive a ticket. Upon presentation of the ticket at the participating eateries on the chosen tour, they will be served a specialty dish or drink.Travel agents can earn commission on Taste My Swiss City packages when booking through Excite Holidays.See www.MySwitzerland.com/tastemyswisscity.To find out more about the foodies and their background stories, go to https://www.myswitzerland.com/en-au/taste-my-swiss-city-persona-interviews.htmlGo back to the enewsletter
Tag Archives: 上海后花园Ye
4 min read Opinions expressed by Entrepreneur contributors are their own. With cannabis becoming legalized across states, and now country borders, power players in the ad industry are hindering growth. CEO & Founder of AdLoop –shares Guest Writer Image credit: krblokhin | Getty Images Josh Segal Imagine being a publicly-traded or successfully raising millions of capital to begin a startup in the U.S., without hardly any way to market yourselves efficiently.Crazy, right?But this is exactly where we are within the cannabis space — media giants, such as Google, Facebook, and others will not allow the advertising of legal cannabis.This has to change. With cannabis stocks on the rise and revenue estimates in the billions, it’s time we recognize the robust need to allow cannabis brands to advertise. This is necessary not only for the purposes of increasing sales, but also for providing a platform to educate and deliver factually relevant information to the public and consumers.The government and the media must find common ground to deliver on a solution. Conversations need to be had in order for consumers to be able to make responsible and informed decisions. Should the uncertainty continue surrounding advertising regulations and compliance, Google, Facebook, and other advertising powerhouses will remain apprehensive about entering this legitimate growing industry otherwise. Related: Facebook Has ‘Shadow Banned’ Marijuana BusinessesThe problemIn the United States, cannabis is still considered illegal at a Federal level. This has led to many unanswered questions regarding advertising regulations and how to remain compliant. Each state generally has their own set of guidelines with which a company must comply. For example, advertisements in California may contain promotional offers, while in Washington State they cannot. Businesses must make sure they are not crossing state lines with their messaging, and their target audiences must be of legal age. Although there has been some progress on a state level, the air of uncertainty and caution will endure in advertising as long as cannabis is defined as an illegal drug in the United States.The opportunityWhile cannabis companies continue to paddle through the murky waters of regulations, ad-tech and data are poised to play a major role in guiding those companies and expanding their horizons to market and target effectively. Cannabis companies are eager and enthusiastic to learn that there are highly-credible ad-tech alternatives at their disposal. These ad-tech companies are working with cannabis brands because they are confident that their guidance would both benefit their businesses and ensure they are following regulations.Ad-tech companies now have the capability to determine how, when, where and who should be targeted for a specific advertisement. With location analytics, the industry can build audiences explicitly targeting a compliant cannabis consumer like never before, while removing the risk of reaching an underage audience. By utilizing the technology, it will allow cannabis companies to have a public voice.Related: 12 Cutting-Edge Marijuana Marketing Tactics That WorkWith tech giants currently treading lightly and shying away from cannabis, smaller ad-tech companies have the opportunity to fill the void and offer mainstream advertising to an industry that previously did not have the ability to reach their audiences.Whether it is government regulations or the unfortunate stigma that comes with cannabis, power players, such as Google and Facebook, will likely let the dust settle before allowing cannabis to advertise on their platforms. As a result, there is an evident void in cannabis advertising that has allowed a select few advertising platforms to welcome these companies with open arms.But beware of the “snake oil salesmen.” Companies should do their homework before spending advertising dollars with any agency or platform. Educate yourself, look to see if they have references and with whom they are currently working.Just as you cannot put toothpaste back in the tube, you cannot derail the cannabis legalization train. The continually emerging cannabis space is fresh with new ideas and driven individuals and is definitely here to stay. Now is the time for a cannabis company to advertise and differentiate themselves in an ever-growing market. The lack of resources will only hinder growth and affect both the U.S. and Canadian economies. While Google and Facebook aren’t so high on cannabis, there are other ad-tech players that are.Related: How One Marijuana Marketer Keeps on Facebook’s Good Side Free Green Entrepreneur App October 30, 2018 Advertising Next Article Add to Queue Download Our Free Android App Facebook and Google Are Not So High On Cannabis Keep up with the latest trends and news in the cannabis industry with our free articles and videos, plus subscribe to the digital edition of Green Entrepreneur magazine.